Media Literacy


Unit: Story 
14 Lesson Plans...
 Media Literacy:
The Power of Image, A Television Commercial WebQuest...
(Short Term WebQuest)

Interesting ( IMHO)  ML LINKS....
 

Internet Movie Database   http://www.imdb.com
The biggest, best, most award-winning movie site... can't remember who that actress was in a favorite movie or can't remember all the films an actor worked on or in... this is the site that will help you find the answer...
The CLIO Awards      http://www.clioawards.com
Clio is the world's largest advertising awards competition. The award is one of the most prestigious in the international advertising and business communities, since it was begun in 1959. Clio recognizes advertising excellence worldwide in the areas of TV, Print, Outdoor, Radio, Integrated Media, Package Design and Web Sites. 
ONTARIO MEDIA LITERACY HOMEPAGE http://www.angelfire.com/ms/MediaLiteracy/index.html, 
a website for K-12 teachers offering resources and classroom strategies for teaching media literacy.  Also, you’ll find excellent work on “the power of the camera,” a 
“Marshall McLuhan Center of Quotes” and a whole bunch of information on the 
importance of demographics on the media.
Television Commercials
http://www.televisioncommercials.com/

...Remember Rock 'em Sock 'em Robots? How about your first
set of Colorforms? This site includes over 30,000 television
commercials from the 50's through today; good for media
literacy, visual literacy, and historical purpose...

(thanx kathy Schrock
Advertising Age
http://adage.com/news_and_features/
special_reports/tv/

...the best ads from different eras.
 Ad*Access
http://scriptorium.lib.duke.edu/adaccess/
 ...concentrates on five main subject areas: Radio,Television, Transportation, Beauty and Hygiene, and World War II...presents images and database information for over 7,000 advertisements
printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Tootsie Roll Television Spots 
http://www.tootsie.com/memoriesSpots.html

The original "How Many Licks?" spot appeared in 1970, and since then Tootsie Roll Industries has produced a number of famous television commercials. For those who remember seeing them as kids, and for those who have never seen them before, here are some of our best known TV spots.
( FYI...you might need a Quick Time plug in to play, down load from the site)
Media Literacy Clearinghouse
http://www.med.sc.edu:81/medialit/

...articles, background information, and lesson plans designed
to help teachers integrate media literacy into classroom
instruction
Media.org
http://Media.org
is a non-profit organization that is a media watchdog. 
It is a collective of artists/architects, netizens fueled by a passion for the potential of the Internet medium. We run a factory, refurbish and rescue old data for our museum, and engage in periodic culture jam sessions. We have also been known to voice our opinion on issues we feel strongly about.
Recent articles include raising questions as to why white golfer 
Payne Stewart’s death got more press coverage than black football great 
Walter Payton’s.  The site looks at media irresponsibility all over the 
world—not just North America.  There’s something at Media.org for everyone...an excellent resource for those interested in social justice 
in the media. 
The John Glenn Middle School 
Media Literacy Web Site
http://www.bedford.k12.ma.us/
jgms/5thwebsite/5thgrade/5thpages/intro.htm
The Media Literacy Online Project
http://interact.uoregon.edu/MediaLit/HomePage
The Center for Media Literacy
http://www.medialit.org

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Los Angeles, CA  90010
1.800.226.9494
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Last Updated... October 26, 2000
all comments and questions to`
albertin@harwich.edu
Mary Ann Albertine
Library Media and Instructional Technology Specialist
maa